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If you want to boil a bullfrog, you don’t boil it by throwing the bullfrog into a container of hot boiling water. If you do that, the bullfrog will instantly pop out of the boiling water as fast as he popped in.

To boil a bullfrog, what you do is you put the bullfrog into a container of cold water and place that container on top of a cooking stove. Sensing no harm in the cold water, the bullfrog will stay there. Then you gradually turn the heat up and when the water to begun to warm up a little bit, the bullfrog will feel nice, soothing and relaxed.

The bullfrog might says “Oh! Man! It’s sure feel goods, the temperature just nice for a good warm Jacuzzi. Wow. It feels so warm and relax and just take a nice nap in this good water.”

And in the end… the bull frog ended up waking up dead.

Morale of this Bullfrog Theory?

Most of us are in the same “comfort zone” as the bullfrog. We have a house to go home to, a nice bed to sleep on, food in the fridge, a group of friends to mingle with, along with some basic necessities of life. We have worked hard to get to where we are now. So why should we change this?

The truth is most of us are like the bullfrog, because we feel warm and comfortable, we refuse to get out of our comfort zone, and prefer to stay where we are. In life we are either creating or disintegrating. There is no such thing as “staying where we are”, because there is always movement. So if we are not moving ahead in life, we must by nature, be moving in the opposite direction.

Sample Case:

Mr A is run a successful family business of chain stores that offers groceries items. He so comfortable in the current ways the stores are run and don’t bother to notice the changes in his industries. One day a big hypermarket stores opened in his town area and offering wide variety and lower priced items. By then he began realizing that their chain stores sales are dropping and it was too late for him to make the changes. He had to close most of his stores.

Mr X, started to work in company as storeroom assistance and over the years he gradually promoted to a store supervisor. Being so comfortable in his current working conditions, he reluctantly to make any changes to its current working state and never taken the initiative to learn new things.
Then company started to computerize the store department. He gradually started losing out to those new employees whom knew about computers. The company then decided to promote his subordinate to take charge of the new computerized store instead of him.

Don’t get stuck in your own comfort zones and start loosing sight of what happening around you. If you stopped on expanding your Comfort Zone, you have come to the point of saturation, you are ‘cornered’ and you are already ‘choking’ in your own small, limited world.

How many of us are still living on our own comfort zone and not paying attention to what happening around us? Or simply, do you just blame everyone else for the things that happens to you?

When you gradually let things slip up on you, it’s becoming absolute dangerous on you. Wake up! Don’t be the bullfrog that ended up in waking up DEAD.

Tags: bullfrog theory

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