Blog on Internet, Make Money Online, Success Philosophy,
Motivation and my never ending programming job to
enhance the super processor of the brain....

In order to get hot topics for your blog or internet product, we need to know the trend of people on the web. In other word, we need to give our reader what they wanted or most curious about in certain period or season. To find out what the current trend and topics that people would be interested in, I turn to another great toy from Google. It’s called Google Trends.

Google Trends, work in a similar fashion as off a normal keyword research tools. In a normal keyword research tools, they just show you keyword popularity by counting how many times a keyword have been used in a fixed time period.

In Google Trends, the statistic provided are way much more useful because you can section out your analysis data by yearly, monthly or even daily basis. It display a graphical line chart and you can localize the result just from your country choice too. According to Google, the analysis data are gathered from all Google services such as google search engine, dmoz, blogspot, Google News, Discussion Group, Google Reader, etc.

With Google Trends, you can see a snapshot of what’s on the public’s collective mind by viewing the fastest-rising searches for different points of time.

With this terrific tool in place, now you can:-

1. keep an eye on trends for products that you sell (or plan to sell) .
2. help you determine whether your market is growing or shrinking.
3. know the seasons and buying pattern of a certain product in the year calendar.
4. ……and many more.

Sample of usage of Google Trends:

Objective: To sell motivation and inspiration books and audio cd on the internet.

Target Keyword compared: Motivation, Inspiration

Google Trends result:

Click on image to enlarge.

Analysis from the Google Trend Chart above:-

• It clearly shown that motivation(blue line) keyword are more popular than inspiration(red line). This mean I will optimize my e-commerce website with the keyword motivation more than inspiration.
• Most of people are looking for motivational thing during the 1st and 2nd quarter of the year. If I would sell motivational product, I will do heavy promotion during the 1st and 2nd quarter of the year where demand are high.
• During the end of each year, it seems very few people are looking for motivation maybe due to the holiday seasons. Well, holidays seasons is big motivation after all isn’t it. This gave an indication that you don’t waste all your advertising money during this period.

Click on image to enlarge.
The second part of the result will show the highest number of web users that looking for motivation products are from France and Morocco region. This told me that over 80% of my customer will come from France and Morocco. Then it would be wise to target your product in these two popular regions.

Upon drilling down the result to my own country “Malaysia”, I found another surprise with the chart below:

Click on image to enlarge.

In Malaysia, there’s a sudden rise of demand for motivation in after mid 2007. This would mean, our local market is starting to demand for motivation products and I should start selling motivational product or write more on motivational articles in my blog now.

Visit Google Trends at http://www.google.com/trends

My Personal Verdict:
Results are much more informative, comprehensive, localized if compared to Yahoo keyword tools.
Google Trends is a terrific free tool to give you a ‘higher level’ view of current trends.
Google Trends is a must have tools for internet marketer and it complement to your existing keyword research result.

 

The web development business is increasing day by day and the web hosting is being carried out for the large businesses who want a global coverage. The website design is the best way to attract several customers with the colorful and fascinating designing done by the professional designers. With the affiliate marketing and the adsense marketing arrival the internet providers such as the wireless internet service is pulling a lot of business. The domain names also add the charm to the web sites. The search engine optimization tools are used to further sharpen the speed and the layout of the web pages.

Tags: Google Trends, Internet Market trend, Keyword popularity, Market research

You can follow any responses to this entry through the RSS 2.0 feed. You can leave a response, or trackback from your own site.